Almarai

To launch Almarai’s new lactose-free milk, I led the creative development of a bold key visual series that reimagines how dairy is portrayed for modern consumers. Our goal was to break the clinical stigma around lactose-free products by designing a vibrant, family-friendly world full of warmth, joy, and trust. Inspired by Almarai’s legacy and the emotional connection people have with milk, the campaign combines playful 3D visuals, product-led storytelling, and packaging design that literally pours out love. From the iconic blue to heart-shaped splashes, every element reinforced the brand’s promise: “Milk you love, that loves you back.”